Research Process
Axon Neurolab LLC collects, processes, and presents data using online and offline data collection methods. Following comprehensive consultation with clients, research designs are tailored to their specific needs.
Identify research needs
o Client interview o Research needs questionnaire
Research design
o Internationally accepted research design o Specially designed survey
Data collection
o Online data collection o Face to face interview o Qualitative research data collection o Neuromarketing research methods
Data analysis
o Qualitative data analysis o Multivariate analysis
Presentation of the report
o Interactive report o Workshops
Management research
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Organizational culture research
Organizational culture research measures organizational culture at the organizational level and at the departmental level, and identifies how cultural factors affect employee satisfaction and loyalty to the organization.
Workplace ethics and climate research
A workplace ethics climate survey identifies the dominant forms of work ethic in an organization, including the impact of ethical leadership. It also shows how job satisfaction, workplace misconduct, and organizational loyalty are determined by the work ethic.
“Employee engagement” research
Employee engagement is one of the most widely used indicators for evaluating the effectiveness of human resource management. It is common for organizations to have a policy of continuously measuring and improving this indicator. This study calculates Employee engagement index, Managerial effectiveness index, Diversity & Inclusion index and prepares a report based on the assessment of each manager.
Marketing research
Satisfaction survey
- Client Satisfaction Survey
- Customer Satisfaction Survey
Brand research
- Corporate brand research
- Product brand research
Engineering research
This research methodology includes methods of conjugation, mental positioning, and hypothesis analysis. The overall design of a survey is not to evaluate each variable on a problem, but to collect data in the form of a combination of variables, sorted and evaluated for each scenario.
Online research platform
We collect research data using the most reliable and innovative research platform called Qualtrics which is working with more than 8,500 world-renowned brands and 99 schools in the world's top 100 schools.
Introduction of Axon Neurolab
"Axon Neurolab" LLC is a company that aims to study human behavior and decision making using the neuro and qualitative research methodology jointly established by UFE /University of Finance and Economics/ and "Axiom Inc." LLC.
Based on neuromarketing and qualitative research methods, human perception, attention, emotion, and memory are measured, and the causes are identified, and opportunities to predict and influence future consumer decisions are explored.
Partners
Axon Neurolab Features
