Six marketing tips for new politicians

Tip 1: Do your homework
It seems that most young people who are involved in politics suddenly lose their temper and think that they can become politicians on the wrestling arena and on the art stage. If you decide to become a politician, you should try to work for the government and the public at least 2-3 years in advance. That way, your constituents can imagine you as a 'black man of the state'. For example, O.Magnai has been working as a head of an agency for many years and now he can be seen as a politician in the eyes of voters.

Tip 2: Don't pretend
To get into politics, you have to create a role for the electorate. But he pretends to be as flawless and divine as an egg, and he seems to be moving away from his own nature. Just as you need salt for food, it's okay to have a little weakness in your character, your own nature. For example Anujin.P was going to look too flawless and seemed to be in a very awkward position.

Tip 3: Catch a specific problem (enemy)
The public and the electorate choose a new politician only to solve a specific problem (enemy). The most important thing in a young politician's career is to correctly identify the specific problem and the enemy that is hindering it. Remember, for example, that Ts. Elbegdorj became President only after he raised the issue of corruption. Of course, the problem or the enemy must be the most pressing issue for the voters. But tackling too many issues can confuse voters.

Tip 4: Not everyone will like you
Being a politician means that you have chosen to be loved by half of your constituents and hated by half of them. So you don't have to quarrel with anyone who criticizes you just because you have a fragile lobe. No matter what you say, there is always someone who will oppose it. But it is very important that the majority of voters in your constituency like it. For example, Batbayar from Arkhangai province, Bayartsogt from Selenge province and Battulga from Bayankhongor province

Tip 5: Build strong allies
Always remember that voters do not make decisions based solely on your image or platform. This means that decisions are made based on many factors, such as the background of the party you are running and the influential people who support you. So you need other allies who can say we are not "I". For example, remember how much Bat Uul helped other candidates in the Capital City Citizens' Assembly election.

Tip 6: Keep your campaign simple and clear
Your political campaign should be simple and clear. Because not every voter has a university degree and economic or political knowledge. Remember that Barack Obama ran in the US presidential election with only one message, "Change."

In the end, no matter how dirty politics is, someone in Mongolia will have to do it. So good luck to all.

Written by:

B.Nandin-Erdene / Marketer, Director of Axiom Inc. LLC, teacher of UFE /

2016.May.30